Basketball Star on Jenny Craig?

I just found a story at People Magazine that Baron Davis, the 6′ 3″ L.A. Clippers guard, is on Jenny Craig.

What a strange story that a weight loss program that is built for normal people, and maybe even some people that get no exercise, is now being use by an NBA player in the off season to get in shape.

Inspired by current spokeswoman Latifah, Davis, 29, started the plan at the beginning of August to get in shape for basketball season.

“I know Queen Latifah, and when I saw her out there using it, I thought maybe I could use it, too, to work on my health and fitness goals and inspire others,” he tells PEOPLE.

During the NBA off-season, Davis let his fitness slide. “In the off-season, it’s kind of hard to maintain day-to-day,” he says. “I don’t want to get up and cook. And when I pig out, I’m the type of person where there’s no limit to what I can do.”

Despite some initial ribbing from friends when he signed up for the plan, Davis says he’s inspired some of them to join, too.

While he won’t reveal how much weight he’s lost on Jenny Craig until a press conference in L.A. on Friday, Davis says he feels “great” and has “a lot more energy.”

So what do you think? Is this a publicity stunt? Is this for real that an NBA star would actually use a packaged weight loss program to lose weight?

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