I was reading a post at Tom Venutos blog which was a question from a guy in Scotland that says that all of his friends drink, and everyone in Scotland drinks a lot of alcohol and how can he change and entire country so that he can live a healthier lifestyle. Of course everyone just says “change your friends” but as much as this seems like the easy answer it is not an easy thing to do. Tom says to change yourself and let those changes influence your actions. Here is a quote.

Once you accept a new lifestyle to the point that it becomes your identity, you can’t go back. You can’t say to yourself “I am a bodybuilder” and mean it, right down to the deepest subconscious level, and then go out drinking every weekend - it is simply not congruent, and your nervous system will short circuit behaviors that might sabotage you as a bodybuilder.

And the same works in reverse. If your identity is, “I am a drinker,” you cannot fight the automatic behaviors that are generated as a result, because it’s subconscious mind you are working against and thats a fight you always lose in the long term.

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