Fitness is individual. A person knows that he is or is not in shape. He also knows the various degrees of his own fitness. Or he can define his fitness in terms of others of similar age and state of health. He may be proud that he is the only fellow on the block who can go out bicycling for the afternoon, climb three flights of stairs without panting, and shovel his own driveway. And by this comparison he knows if he enjoys normal fitness, which is indeed rare, or only average fitness.

There is a tendency to be too scientifically sophisticated in appraisals of fitness for people after college years. Why make things overly difficult? Either you are in good shape-for you-or you are not. That is easy for you to decide.

Your own base line or yardstick is you at this moment. From now on you improve, you deteriorate, or you hold the line. This is where you start. And a medically sound beginning it is. Consciously or unconsciously each sportsman has devised his own fitness testing. It may be formal (one more push-up, lopping two seconds off his hundred-yard swimming time, or returning to normal pulse less than three minutes after exercise) or informal (”it sure was easier to climb Mount Yahoo this year!”)-but it is there. Read the rest of this entry »

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Anyone that has watched the Survivor TV show knows that starvation will help you lose weight. Anyone that has seen a season finale of the Survivor TV show knows that after you starve off the weight you will put is back on again, and fast.

Well the people that make and market Survivor have decided that they can branch out into foods and diet products. We will have to see where this leads.

CBS Consumer Products has signed at least two new licensing agreements for the Survivor brand that will move the long-running reality show into the realm of health and fitness — with the potential for “many more” product opportunities, Daily Variety reported Wednesday.

Survivor Supercharged Sunflower Seeds are scheduled to hit the shelves in March and the Survivor Fitness Program will launch later this spring in Chicago, according to Variety.

Survivor is part of the lexicon now here in the United States,” CBS Consumer Products executive Liz Kalodner told Variety. “We can translate it into any product or experience that is about challenging one’s self, or the ultimate outdoor experience. Both of these new launches play into that.”

Full Charge Energy Foods concocted the vitamin-infused sunflower seeds, which will be supercharged with 100% of the daily recommended portion of vitamins B and C, according to Variety. The Survivor Fitness Program was created by Fitness Team One and will reportedly utilize “Survivor-style game elements and physical challenges” to help participants live a healthier lifestyle.

Kalodner told Variety she’s also finalizing deals that will create Survivor-themed outdoor adventure programs and corporate team-building/leadership development plans.

In addition, Survivor camping gear, active-wear clothing and more energy-based food products could be on the horizon, Variety reported.

“We’ve got a lot of irons in the fire,” Kalodner told Variety. “You’ll see a lot more along the way.”