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Posts Tagged “Pepsi”

As the parent of two young kids I am always aware of the drugs being pushed on parents to treat ADD and the fact that in the past no kids were using Adderall or Ritalin or even Prozac.  Some people think that may of the problems assicated with ADD and ADHD are caused by food additives that have been added over the last 20 years in the foods that kids eat. Well there was just a new research paper released in Britain that is having people take notice.

“Attention-deficit hyperactivity disorder (ADHD) is an increasingly common problem, and theories abound to account for that,” said Dr. David Katz, director of the Prevention Research Center at Yale University School of Medicine. “Among them is the notion that food additives induce hyperactivity.”

Despite this apparent connection, Katz cautioned that the increasing number of children with ADHD cannot be blamed on food additives alone.

“No one factor is solely responsible for rising rates of ADHD,” Katz said. “Along with the hazards of a highly processed food supply, children are getting less and less physical activity as a means of dissipating their native rambunctiousness.”

In the study, Jim Stevenson, a professor of psychology at the University of Southampton, and his colleagues gave drinks containing additives to 297 children. The children were in two groups: 3-year-olds and 8- and 9-year-olds. The drinks contained artificial food coloring and additives such as sodium benzoate, a preservative.

These concoctions were similar to the drinks that are commercially available. The amount of additives were also similar to what is found in one or two servings of candy a day, according to the report. As a control, some children were given drinks without additives, according to the report in the Sept. 6 issue of The Lancet. Over the six weeks of the trial, Stevenson’s team found that children in both age groups who drank the drinks containing additives displayed significantly more hyperactive behavior. These children also had shorter attention spans. However, which specific additives caused specific behavioral problems is not known, the researchers said.

One of the additives, sodium benzoate, has been linked to cell damage in a previous study, and to an increased for cancer. Sodium benzoate is found in Coca-Cola, Pepsi Max and Diet Pepsi, and in many fruit drinks.

Other additives assessed in the study include a number of colorings — sunset yellow (E110), found in fruity drinks; carmoisine (E122), a red coloring often added to jams; ponceau 4R (E124), a red food coloring; tartrazine (E102), found in lollipops and carbonated drinks; quinoline yellow (E104), a food coloring; and allura red AC (E129), and orange-red food dye.

“Although the use of artificial coloring in food manufacture might seem to be superfluous, the same cannot be said for sodium benzoate, which has an important preservative function. The implications of these results for the regulation of food additive use could be substantial,” the researchers conclude.

Based on these findings, the British government’s Food Standards Agency cautioned parents to be on the lookout for hyperactive behavior linked to food additives.

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Tags: adderall, add_and_adhd, adhd, artificial food coloring, attention_deficit_hyperactivity_disorder, Britain, British government, cancer, Coca-Cola, David Katz, director, E102, food additive use, Food additives, food coloring, food manufacture, Food Standards Agency, hyperactivity disorder, Jim Stevenson, NEC e122 Cell Phone, orange-red food dye, Pepsi, Prevention Research Center, Prevention Research Center at Yale University School of Medicine, processed food supply, professor of psychology, red food coloring, University of Southampton, Yale University School of Medicine

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I was wondering how long it would take for something shocking to happen besides the images of childhood obesity. The Boston Globe is running a story about a $250,000 billboard campaign designed at getting parents to start acting in their kids interest in fighting the fat.

The campaign also will include television spots and print advertisements. In addition to the campaign, the foundation has handed out more than $1 million in grants to schools, community centers, and social service groups for fitness, nutrition, and health education programs aimed at reducing obesity.

The campaign is directed at parents, not children, for a reason, Martin D. Cohen , president of the MetroWest Community Health Care Foundation says.

“In targeting children, we [would be] competing with every other advertiser — all the cereals, the McDonald’s, the Pepsi, Coke, and so forth,” Cohen said. “But the issues surrounding food are largely controlled by parents. They buy the groceries. They cook the food. They are deciding what’s in the refrigerator.”

Childhood obesity has been a big issue for a number of years and has been highlighted on almost every talkshow as well as shows like “The Biggest Loser” and the movie “Supersize Me”. There have been a few changes in recent years but nothing outside of schools banning pop and lots of people talking.

I hope that this billboard campaign can start getting a dialog started and maybe even get programs outside of schools like fully integrated sports, meal and snack info targeting kids that is not based on high fat foods the way things are now and lastly a real push from government giving a national awareness program on eating and exercise that is aimed at kids and parents and not just advertising that is cute and artistic instead of loud and effective.

Tags: Boston Globe, food, integrated sports, issues surrounding food, Martin D. Cohen, mcdonalds, MetroWest Community Health Care Foundation, obesity, Pepsi, president, Supersize Me, The Boston Globe, the Biggest Loser, USD

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