Alli sells 2 million starter packs – But is it good news?

I have mentioned before that I am not a big fan of Alli and most of the trainers and experts that I have heard from do not advocate it’s use as the way to lose weight either. The “Wonder Drug” Alli that was released three months ago with lots of hype sold 2 million starter kits, the creators or Alli announced today.

GlaxoSmithKline Consumer Healthcare announced today that it has sold more than 2 million alli(R) starter packs at retail, and that alli users are enthusiastically embracing alli and its proven track record of helping people lose weight gradually. This news comes as the company is breaking the first in a series of next-generation ads for the weight-loss product that depart from the typical “before and after” testimonials and offer an intimate and honest look at the healthy diet and lifestyle changes experienced by actual alli users.

Launched nationwide on June 15, alli is the only FDA-approved weight-loss product available to overweight adults without a prescription. The alli capsule works by blocking the absorption of about 25 percent of the fat in the foods people eat, helping them lose 50 percent more weight than they would through diet and exercise alone. alli starter packs contain alli capsules in 60, 90 or 150 counts, plus user’s guides, dietary support materials, access to a free online support program and the alli “shuttle(TM)” carrying case.

In addition to its retail success, alli is garnering intense consumer interest and discussion. Approximately 5.4 million unique visitors have logged on to the alli websites, myalli.com and the Spanish-language mialli.com. In addition, more than 200,000 people have enrolled in alli’s online behavioral support program. Consumers have also posted more than 125,000 messages on the official alli message boards, and tens of thousands are talking about alli on blogs and online discussion groups they have formed themselves.

As we all know, losing weight can be difficult and when there is as much advertizing and promotion as Glaxo Smith Kline did for a product like Alli. Although this looks like a lot of product to be shipped I am not sure that it is really a good decision. There are many other places around this blog that you can get info on losing weight but really losing weight comes down to making changes to yourself.

You need to make changes like healthier eating, getting some or more exercise and being very aware of the way and how often that you eat.

Often, and I can not really remember any of the Alli commercials, a weight loss product commercial will just show you skinny people playing and laughing and looking really hot. The images are great but they of course make Alli or products like them look like wonder drugs when in actual fact there needs to be changes made that are more significant than JUST popping pills.

Oh, and I just need to take one dig at Alli, I don’t expect the commercials showed poo stained clothes from the fat leakage that the product seems to trigger

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